The city of Birmingham

With one of the youngest populations in Europe, fuelled by the cities 5 universities and 73,750 students, Birmingham is a dynamic, creative city constantly evolving. Last year a record 37.2 million tourists visited to sample the metropolis’ authentic cultural offering. Well connected and centrally located, Birmingham is the second largest city in the UK. With more than one million residents, Birmingham is the largest of the British core cities.
Birmingham is ideally placed at the heart of the country, offering exceptional connections to local, national and global networks. The city is at the hub of the UK’s road and rail infrastructure – its international airport handles over nine million passengers a year, with direct flights to cities in Europe, North America and Asia.

Some Facts; Cultural, Food, Family, Retail & Sporting
• The city hosts over 50 festivals each year and the Hippodrome attracts over 500,000 visitors a year, making it one of the most popular theatres in the UK
• The New York Times put Birmingham in the top 20 of their 45 places to go in 2012
• Birmingham is the only UK city which is part of Délice – a global network of ‘Good Food Cities
• Over 100 balti houses attract over 20,000 visitors each week
• Cadbury’s chocolate was founded here almost 200 years ago. Today, you can also find popular attraction Cadbury World and the chocolate makers £17 million research and development base in Birmingham
• Birmingham has five Michelin-starred restaurants, more than any other UK city outside London.
• Over 8,000 acres of parks and open space make Birmingham one of the greenest cities in the UK
• The city has more canals than Venice. Most of the 56 kilometres of waterways are navigable
• The National Sea Life Centre in Brindley place has a transparent walkway, a million-litre ocean tank and more than 1,000 creatures including hammerhead sharks, giant turtles, seahorses, otters and rays
• Classic kitchen cupboard staples like Bird’s Custard, Cadbury chocolate, Bournville Drinking Chocolate, HP Sauce and Typhoo Tea, all started life in the city
• The Black Country is famous for real ale – look out for the ever popular CAMRA Real Ale Festival
• The city remains one of England’s top most visited places to shop with nearly £2 billion expenditure
• Birmingham’s Bullring has hosted markets since the 12th century
• The architecturally remarkable Selfridges building is decorated with 15,000 spun aluminium discs
• Birmingham’s Jewellery Quarter, home to over 400 jewellery businesses, has been a national epicentre for jewellery design for over 250 years
• The city's first John Lewis store opened last year and features more than 350,000 products
• Birmingham’s Frankfurt Christmas Market is the biggest of its kind in the UK with nearly 200 stalls lining the city centre, welcoming over 5.5 million visitors in 2014
• The Bullring is the size of 26 football pitches with more than 160 shops
• Birmingham's premier lifestyle and shopping destination, The Mailbox has recently seen a £50 million redevelopment that offers an unrivalled luxury retail experience as well as unique entertainment and socialising space
• Birmingham was the training ground of Jamaican and US Track and Field teams ahead of the 2012 London Olympic Games. Usain Bolt and his teammates ‘bigged up’ Birmingham for this support
• Three of the oldest professional football clubs – Aston Villa, Birmingham City and West Bromwich Albion – are from the region
• The Belfry, to the north of Birmingham, has hosted the prestigious Ryder Cup on four occasions and is the UK headquarters of the PGA



This year’s conference will be held in Jury’s Inn Hotel. Situated on Broad Street and surrounded by an abundance of restaurants and bars, Jurys Inn Birmingham offers the perfect city centre location for all guests. The hotel sits within walking distance of many of Birmingham’s attractions and a short walk from Birmingham New Street station and other transport links.
There’s no end to things to do, see, taste and enjoy in Birmingham. Whether it is the Jewellery Quarter that calls to you, the Birmingham Symphony Orchestra that sings to you, or the discovery of the Balti Triangle that delights you, Birmingham has a plethora of exciting things to explore, whatever your tastes or mood! Our conference venue hotel ensures excellent service, comfortable rooms and a prime location to allow you enjoy your trip.


Book your Hotel Room Direct with ECCA
ECCA has agreed a special rate of £75 B&B (prices quoted are in sterling and based on single occupancy).

To avail of this rate you must book with ECCA direct as part of your conference registration. You can pay the hotel direct on arrival.

A limited number of hotel rooms are held by ECCA until March 31st. After that date they will be released.

Contacts Details
Ricardo Faria, ECCA President
University of Porto, Portugal

Sinead Nealon, ECCA Secretary
Waterford Institute of Technology, Ireland.

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